Perfect Lie

A girl takes a selfie-and chooses the perfect angle, avoiding the garbage.

2019

Busy crafting our lives for others, not daring to show our inadequacies, struggles or sorrow. This is our front of house, and the new keeping up with the Jones’. Always laughing, always holidaying, always hugging our family and friends but never revealing the rows the night before. Never sharing our garbage, our dirty linen or battles with Mental Health. We keep smiling and building a perfect picture. We tell some truth, the half truth, capturing the moment we were happy for the first time in weeks, and the rest of the time it with a smile that doesn’t reach our eyes. We raise a glass for a birthday with friends but never mention the 3 bottles we drank when we got home. s

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Awards Won for this Artwork

Gold – Swedish Championships, Commercial category, 2019
Silver
– International Photography Awards, Subcategory Winner Advertising-Self-Promotion, 2019
Honorable Mention
– International Photography Awards, Deeper Perspective, 2019

Project credits

Styling:

Carina Lundgren

Behind the scenes:

Kjell Rosenlind

Other:

Amanda Asp