Bait

Unpublished artwork

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Unpublished artwork

A fishing hook with a "follow" icon as bait, blood dripping from the it.

Unpublished artwork

A fishing hook with a "follow" icon as bait, blood dripping from the it.

2022

Excitedly scrolling, you add a new reel, and micro rewards are hailing in; still, with fewer followers this week. "I want more; I need another streek." Algorithms keep pulling the string; they know exactly how to wind you in.

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Project credits

Styling:

Carina Lundgren

Behind the scenes:

Kjell Rosenlind

Other: