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Creative image production for agencies and in house teams
We help agencies, art directors, and creatives turn ideas into finished key visuals.
Make your creative ideas a reality

Creative Producer and Visual Artist
Testimonials






Case
A selection of companies and organizations I have worked with.






A selection of commissioned and personal works.
We specialize in creating a diverse array of image types, with a focus on conceptual images. This allows us to craft visuals that tells a story by photographing various elements such as images, backgrounds, and objects. Through image manipulation, we produce a final key art piece.


One of the aspects the end client don't see is the casting of models, signing contracts, and selecting the right outfits for them. We assist you throughout the entire process, allowing you to focus on more important tasks. Of course, you can approve everything at each stage of the process.
We assist you with the time-consuming, tricky, and tedious tasks such as sourcing or creating props and locations. Sometimes a set needs to be constructed, a bathtub needs to be moved, or you require a vintage moped car for the shoot.

Here's the process when you hire us for image production.
We have extensive experience collaborating with advertising agencies and art directors, boasting over 16 years in the field of conceptual photography.
Simple portraits: 1 week. Creative portraits: 1-2 weeks. Campaign imagery with concept and models: 4 to 6 weeks. The timeline also depends on how prepared you are as an agency with sketches, preparations, etc.
We specialize in photography and image retouching. If a 3D model is needed, we are open to collaborating with other artists within your network or ours. We do not utilize generative AI.
Typically, two rounds of revisions are included. However, when working with agencies, changes can occur rapidly, so we remain flexible. If you request significant, time-consuming alterations that were not discussed during the initial briefing, we may need to negotiate additional fees.
Yes, we can provide both technical guidance on achieving specific results and creative input, such as mood boards.
Simple portraits: 1 week. Creative portraits: 1-2 weeks. Campaign imagery with concept and models: 4 to 6 weeks. Flexible depending on the project.
Some agencies have their own in-house retouchers, if you are one of these agencies we can give you raw files – thisis discussed during brief. With the exeption of this, we do not hand out raw-files.
We are available to work throughout Sweden. However, it can often be more cost-effective to conduct the photo shoot in Örebro, where we are based. We also operate in Stockholm and have partnerships with rental studios there.
It depends on scope, number of images, and production level. Contact me directly for a quote. I follow recommended prices from the Swedish photographer association. You can read more about pricing and licensing on their website.
Number of images, planning, models, props, styling, location, image complexity, and retouching. We usually adapt to your budget.
It can usually be solved. If costs have already been incurred by me or subcontractors, those need to be covered, but we always find a solution.
I typically include exclusive usage rights in my pricing. However, if you're looking to reduce costs, we can discuss limiting usage to specific channels, such as web-only or within Sweden.
That is my job. I manage the process, handle logistics, and keep the timeline. You only need to approve and answer a few questions.
I invoice with 15 days net after final delivery. For some larger projects, a percentage is invoiced in advance to cover supplier costs and minimize risks.
During the shoot you can see the images live through tethered shooting, so we know we are on the right track. During selection we review together, or you receive a link with the selection. Minor adjustments are always included. Larger changes are discussed case by case.
Depending on the scope of the assignment and the type of photography you need, I use your ideas, mood boards and reference images, so that we can sync the images with your clients or campaigns visual identity. You approve concept and style before the shoot. During the session you see the images live or receive a quick preview.
No. I work with everything from small companies and startups to listed corporations. Budget matters less than the ambition to create images that make a real difference. Production is adapted to your conditions.
I use the latest technology to achieve optimal image quality, including a Hasselblad X2D medium format camera that delivers 102 megapixels (8750 × 11664 px), 16 bit files
Yes. I take assignments internationally. Contact me for details.
VIsual artist Andreas Varro
Andreas Varro is a 60+ time internationally awarded photographer and digital artist, with over 16 years of experience in both the commercial photography field. In 2024 he was selected by Lützers Archive, a well established actor within the advertising field, to one of the 200 best digital artists in the world. He have been using Photoshop for almost 30 years and started to combine his knowledge in Photoshop with photrography at an early age. Outside of his commercial field Andreas is well known for his mind-boggling social art being exhibited on prestigeous galleries such as Hasselblad Center and Abecita Popart & Photo Museum.
A selection of press and media outlets that have covered Andreas’ work.







